"Better data leads to better decisions." From our very start, those six words have been the driving philosophy behind everything we do.

Altair began in Franklin, Tennessee as a direct marketing firm specializing in data aggregation and complex data processing. Along the way, we've evolved into an analytical solutions expert that helps business leaders maximize the power of their data and make informed decisions in an ever-expanding, ever-complex digital world.

Today, Altair is at the forefront of the data management, analytics and reporting fields. We have a variety of Fortune 1000 companies as clients, but we have special expertise in healthcare, financial and retail. Owned and operated by veteran marketers, we continue to grow and invest in technology to better serve our clients in an increasingly competitive marketplace.

We're not just an industry leader; Altair is also a thought leader. We conduct research that not only drives our progress, but also allows us to provide valuable insight to others.

Our mission: Helping businesses get more from their marketing investments.

The key to business development is knowing what motivates consumers to become customers, and customers to become loyal. Guesses - even educated ones - waste time, lead to poor outcomes and missed opportunities, and they're expensive.

To generate revenue, critical marketing decisions must be based on solid data and analytics. Altair's approach to Customer Intelligence helps businesses make informed decisions. Our extensive industry and marketing expertise gives our customers the tools they need for advancing their business and marketing goals.